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Irony Alert: Aeroplan’s “Plan B” Marketing Campaign

Yesterday Air Canada announced that they’d be discontinuing their relationship with Aeroplan as of June 2020. Aeroplan is Air Canada’s spun off frequent flyer program, which they contracted out when they were in a much worse financial situation about a decade ago.

Now that their contract is running out in a few years and Air Canada is in a much better financial situation, they’re ready to take over control of their program again. While I’m generally skeptical of how airlines approach these programs nowadays, this at least has the potential to be a positive development for customers, given that it will eliminate many challenges that presently exist due to the loyalty program being run by a third party.

Not surprisingly, the stock of Aeroplan’s parent company, Aimia, plummeted yesterday. Ouch, ouch, ouch.

Aeroplan-1

In theory Aeroplan could continue to be a Canadian points program even after their contract with Air Canada runs out, though I can’t imagine they’ll be able to make it work. After all, the reason they were so successful is because they were associated with Canada’s largest airline.

Anyway, I can’t get over the irony of Aeroplan’s current marketing campaign. Within the past couple of months they’ve tried to appeal to peoples’ FOMO (fear of missing out) by having ads showing “Plan A” and “Plan B” for a given situation. The point is that Aeroplan miles can get you where you want to go, so Aeroplan is always “Plan A.”

They have these ads all over several Canadian airports, for example:

Aeroplan-Plan-B

They also have a couple of 30 second ad slots for this campaign:

Aeroplan has been encouraging us to look at our “Plan A” vs. “Plan B.” Aeroplan, I think it’s time you show us your Plan B. 😉

Courtesy of One Mile At A Time

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